The Medical Affairs and Healthcare Industry Chronicle

AI anecdotes from the clinic

Today marks the first day of Fasnacht in Basel. A three-day event that starts with the  Morgestraich, a magical moment. Imagine a silent, sleeping city, all electrical lights have been extinguished, then suddenly at 4am, the sound of flutes and drums erupts from every medieval street and square in this beautiful city, as small groups

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Good science

Knowledge is the most addictive drug. As my AI course concludes I’m thrilled by how the acquired knowledge is expanding my perspective. My mental library now contains guidance on how to apply concepts such as decision trees, random forest and bootstrap aggregation to name just a few. What makes me happiest, though, is that what I have learned is universally applicable to life.

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The co-evolution of healthcare provision and the pharmaceutical industry

A snowy and sunny start to the year here, hopefully you too are off to a good start, despite the global challenges ahead. Todays blog topics: Healthcare provision is changing, does that change pharma’s stakeholders? Historically pharmaceutical companies focused on research and development, producing medicines, providing information on these products, and closely engaging with physicians

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Navigating the digital landscape

I hope you have had a wonderful holiday and are back full of energy. Today’s topics: Content strategy: navigating the digital landscape In today’s digital era, providing content digitally is a necessity. The challenge lies in providing content in a way that ensures it stands out, and is accessible. To add complexity, customer expectations and

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Merry christmas, the “one thing” and why to go beyond the annual review

Speaking a common language “To be native to a place we must learn to speak its language,” this chapter title from the book Braiding Sweetgrass, by Robin Wall Kimmerer, caught my attention because it is also true for individuals in teams and in companies. This is important when trying to solve a business problem and it

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Season’s greetings

I hope you are finishing up your last tasks, watering the plants on your desk and looking forward to shutting your computer down for the year. I hope there is time with your family and friends ahead. Snowball fights, or beach sojourns, and some time to relax, and to recover from the peak level activities

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Improving collaboration across silos

How to align and transform your organisation I recently explored Glassdoor reviews of pharmaceutical companies, specifically those left by employees who departed on positive terms. One standout comment praised the overall experience, opportunities, leadership culture, and colleagues. However, a noteworthy observation was made: “If teams didn’t operate in silos, the company would perform even better.” Most

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AI use cases in biopharmaceutical medicine

I love winter, the days are short, yes, but walks out in the forest are wonderful and the cold makes being indoors even more enjoyable. Incredibly, however, I just realised, there are only four weeks to the end of the year. Today’s topics: AI in biopharmaceutical medicine — on investing, R&D and the secrets for

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My aunt, her iPad and customer engagement insights

My aunt, her iPad and customer engagement insights “So here is the house” my aunt said, adding “they have taken out the palm tree since this photo was taken”. She continued “this is the walk I used to do every day it’s only a short walk from the house to the ocean”. As she spoke, her finger traced the road on

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Increase your reach to add value

Only two months to the end of the year, even less if I count the holidays, reminding me of many other recurring events that also regularly take me by surprise. Hoping your year has gone well so far and you have satisfying plans for the winter months ahead. Today I am sharing some ideas that

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